Ranking #1 in two languages for a private Stockholm clinic — against government and top MRI providers.
Objective
Build The Health Clinic Stockholm’s patient pipeline end to end — designing the website, running paid-ads lead generation, and ranking the clinic in both English and Swedish for the assessments, scans and specialist services patients search for in Stockholm.
Challenge
The clinic was competing for visibility against Sweden’s toughest healthcare incumbents, in two languages at once:
▸ Competition came from government-backed clinics and Sweden’s top MRI and diagnostic providers — institutions with long-established authority in Swedish health search.
▸ Stockholm patients search in both English and Swedish, so every service — ADHD and NPF assessments, MRI and heart scanning, women’s health, psychology, dietetics — had to be ranked twice, in two languages, within a compressed engagement window (October 2025 – February 2026).
Approach
We delivered the full growth stack for the clinic in five months:
▸ Website design & build — a fast, conversion-focused site designed for patients to find a service and book.
▸ Bilingual SEO architecture — parallel English and Swedish keyword targeting and content for every service line, matching how Stockholm patients actually search in each language.
▸ Service-line coverage — dedicated optimisation across assessments (ADHD, NPF, psychology), imaging (MRI, heart scanning, heart echo), women’s health and dietetics.
▸ Paid-ads lead generation — ad campaigns running alongside SEO to fill the pipeline while organic rankings climbed.
▸ Continuous rank iteration — month-over-month tracking in both languages, pushing service terms up throughout the engagement.
Results
By the end of the engagement in February 2026, the clinic held #1 positions in both languages for its flagship services — Health clinic Stockholm, heart scanning center in Stockholm, heart echo center in Stockholm and NPF assessment Stockholm in English, and Hjärtskanningscenter i Stockholm at #1 in Swedish with Hälsoklinik Stockholm at #2 — outranking government clinics and Sweden’s top MRI providers. Rankings improved across the board month over month in both languages (ADHD diagnosis Stockholm 35→15, dietician Stockholm 8→3, women’s health clinic 7→2, Kvinnoklinik Stockholm Sverige 97→20), and combined with the paid-ads pipeline this delivered strong bookings and sales for the clinic.
English keyword rankings (30 Jan 2026 vs 30 Dec 2025)
| KEYWORD | 30 DEC | 30 JAN |
|---|---|---|
| Health clinic Stockholm | 1 | 1 |
| Heart scanning center in Stockholm | 1 | 1 |
| Heart echo center in Stockholm | 1 | 1 |
| NPF assessment Stockholm | 4 | 1 ▲ |
| Women’s health clinic Stockholm Sweden | 7 | 2 ▲ |
| MRI clinic in Stockholm | 4 | 3 ▲ |
| Dietician Stockholm | 8 | 3 ▲ |
| Private doctor Stockholm | 3 | 3 |
| Stockholm clinic | 11 | 4 ▲ |
| Women’s diagnostic Stockholm | 4 | 4 |
| ADHD assessment for adults Stockholm | 10 | 6 ▲ |
| Psychotherapy Stockholm | 12 | 7 ▲ |
| ADHD diagnosis Stockholm | 35 | 15 ▲ |
Swedish keyword rankings (30 Jan 2026 vs 30 Dec 2025)
| KEYWORD | 30 DEC | 30 JAN |
|---|---|---|
| Hjärtskanningscenter i Stockholm | 1 | 1 |
| Hälsoklinik Stockholm | 2 | 2 |
| Psykologbedömning i Stockholm | 3 | 2 ▲ |
| Hjärteko-center i Stockholm | 5 | 3 ▲ |
| Magnetröntgenklinik i Stockholm | 16 | 10 ▲ |
| Dietist Stockholm | 15 | 14 ▲ |
| Kvinnoklinik Stockholm Sverige | 97 | 20 ▲ |
| Privat ADHD-utredning Stockholm | 60 | 31 ▲ |
| NPF-utredning Stockholm | 71 | 32 ▲ |
| ADHD-utredning Stockholm | 70 | 42 ▲ |
Lower number = higher Google position; ▲ marks month-over-month improvement. Rankings shown as at the final month of the engagement.
Results at a Glance
Results Glossary
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