Nearly doubling traffic and breaking onto Google for an Ontario law firm.

Objective

Grow Rozek & Co’s organic visibility and website traffic across Ontario — Toronto, Brampton, Mississauga, Oakville and beyond — for competitive litigation, construction and employment-law searches, and build the local footprint that produces qualified enquiries.

Challenge

Ontario legal search is dominated by large, established firms, and Rozek & Co was building visibility across several practice areas and cities from a modest base — many target terms weren’t ranking at all, so the campaign had to create a footprint city by city and practice by practice.

Approach

We ran a structured local-SEO programme across the firm’s practice areas and service cities:

▸  Practice-area + city content — built and optimised dedicated pages for each practice area (litigation, construction, employment, business law) and target city.

▸  Greater-Ontario keyword targeting — pursued Toronto plus surrounding markets (Brampton, Mississauga, Oakville, Kitchener, Guelph) to widen the qualified footprint.

▸  Authority & content building — ongoing content and link work to lift domain authority in a demanding legal niche.

▸  Monthly rank tracking & iteration — tracked positions month over month and reprioritised toward the terms gaining momentum.

Results

The campaign drove strong traffic growth: total website users nearly doubled — 1,856 versus 930, up 99.57% — new users rose 115.97%, and organic-search users grew 55.48% period-on-period. On rankings, the firm broke onto Google for competitive Toronto construction-litigation terms that previously weren’t ranking at all, and continues to expand employment-law coverage across the Greater Toronto Area. This is a campaign in a strong growth phase, with traffic momentum established and the ranked footprint widening across Ontario.

Website traffic growth (Google Analytics 4)

Current period: Oct 1, 2025 – Jul 22, 2026, versus the prior period Mar 1 – Oct 1, 2025.

 

New Google rankings won (previously unranked)

Lower number = higher Google position; these terms moved from unranked (NA) onto Google within the month.

Results at a Glance

Results Glossary