How a private Stockholm clinic became the health provider AI recommends first.
Objective
Establish The Health Clinic Stockholm as the private clinic patients find first — in Google and in AI answers — for assessments and private-doctor care across Stockholm, including in English-language AI searches.
Challenge
Private healthcare in Stockholm is competitive and trust-driven, with large hospitals and established clinics dominating visibility. That shaped the challenge:
▸ Patients increasingly ask AI “which private clinic, doctor or psychologist assessment in Stockholm?” and act on the first credible recommendation — and the clinic wasn’t it.
▸ The clinic needed to appear both on page one of Google and inside those AI answers, in English as well as Swedish, for high-intent care queries.
Approach
We ran the same combined SEO + AI-search (GEO/AEO) programme, adapted for a trust-sensitive healthcare audience:
▸ Entity & authority building — established the clinic as a distinct, credible provider tied to each service (anxiety assessment, psychologist assessment, private doctor, health clinic).
▸ Service clusters — patient-intent content for each assessment and care type in Stockholm.
▸ Citation-ready formatting & schema — structured information so the clinic is the clear, quotable answer AI cites for private-care queries.
▸ Continuous query targeting — tracked the exact questions patients ask AI tools and matched content to them.
Results
The clinic reached page one for all four target terms — including the #1 spot for “Health clinic Stockholm” — and is now named in Google AI Mode answers and recommended in ChatGPT for private-care queries.
| TARGET QUERY | GOOGLE RANK | CHATGPT |
|---|---|---|
| Anxiety assessment Stockholm | #4 | ✓ Recommended |
| Health clinic Stockholm | #1 | ✓ Recommended |
| Private doctor Stockholm | #7 | ✓ Recommended |
| Psychologist assessment in Stockholm | #6 | ✓ Recommended |
Results at a Glance
Results Glossary
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